In response to the evolving needs of modern consumers who are rediscovering their passions, Mastercard is introducing its global Priceless™ platform to the Serbian market, opening the door to carefully curated, one-of-a-kind experiences. Whether through travel, world-class gastronomy, concerts, art exhibitions, or sporting events, priceless.com offers opportunities to create memories that last a lifetime.

Alongside global destinations – including nearby Greece, Italy, and Croatia – the platform also features Priceless experiences in Serbia, designed exclusively for Mastercard cardholders in partnership with renowned local brands. Among them are leading restaurants from the “JRE–Jeunes Restaurateurs” partners – The Square, Langouste, Salon 1905, S5 by Angie, and Delirium Silence – as well as Mandarina Cake Shop, Brutalism tours, and more experiences soon to be available for booking.

The Priceless™ platform reflects the new reality of contemporary consumers and reminds us that the most valuable things we possess are the experiences that inspire and connect us – and the memories that stay with us forever.

On the occasion of the launch, Jelena Sretenović, Country Manager for Serbia, Montenegro and Bosnia & Herzegovina at Mastercard, said:

“We are witnessing a transformation in consumer habits. We all know that time is our most precious resource, and we want to fill it with as many unique and priceless experiences as possible. When we look back, what stays with us are the emotions that fulfilled us, the scents that brought back beautiful memories, and the melodies that awakened something within us. Managing time and balancing professional and personal life naturally becomes an imperative of today’s lifestyle. This is why we value being present in the moment – whether during family trips, discovering new flavours, or feeling the rush of energy when experiencing something extraordinary. Such moments leave a lasting sense of joy and connection. And those are the moments we aim to bring to life for users of the Priceless platform worldwide – and now in Serbia. We have designed truly unique experiences – from gastronomic journeys and art tours to masterclasses with celebrated local brands – all with the goal of creating unforgettable moments that our users will cherish for a lifetime.”

Highlighted local experiences on priceless include: Exclusive Culinary Journeys by our JRE-Serbia Chefs

In collaboration with Belgrade’s finest restaurants – members of the prestigious “JRE–Jeunes Restaurateurs”– Mastercard offers extraordinary dining experiences. Restaurants The Square, Langouste, Salon 1905, S5 by Angie, and Delirium Silence, led by acclaimed chefs, invite guests on an immersive journey through flavours, stories, and the inspiration behind every dish.

For more details, visit priceless.com.